RANDEM - Do Better 22 April 2016
The World Retail Congress (WRC) has drawn to a close for 2016, and the team at Randem were thrilled to be in attendance. As speculated by senior marketing experts, Dubai was the ideal place to hold the WRC, as it represents the heart of a rapidly growing Eastern market which stands to rival the greatest of the West.
The team at Randem were able to sample some of Dubai's diverse retail experiences, and checked out the opportunities this market offers.
Amongst the many innovative and exciting seminars and networking opportunities, Randem and Demandware hosted a thought leadership dinner to build upon the key topics the WRC addressed.
Tying in with the WRC's 2016 theme 'Attracting and Engaging with Tomorrow's Consumers', the dinner was a thought provoking insight into the changing face of retail. Joining Randem and Demandware were senior executives from:
- Axiom Telecom
- Souqamal
- Orla Kiely
- O2 Pharmacy
- El Corte Ingles
Highlights of the evening included discussing:
- The shift in consumer habits and behavioural trends
- The transformation of modern retail and significance of digital distribution
- The challenges in adapting to the changing needs of the customer and their experience
For a full overview of the WRC 2016's schedule, click on the link below. TheWRC will return to Dubai in 2017.