--- title: How Automation can help your eCommerce Business description: Running an eCommerce store is no easy task, especially when it comes to your order and fulfilment process. Learn how to reduce your manual tasks here. image: https://blog.randemgroup.com/hubfs/wa-fresh-cs-1.jpg --- Toggle navigation [![Randem](https://www.randemgroup.com/wp-content/themes/bbe/images/logo-randem.svg)](https://www.randemgroup.com/) - [Home](https://www.randemgroup.com/) - [Randem Commerce](https://www.randemgroup.com/randem-commerce/) - [Hubspot & Bigcommerce](https://resources.randemgroup.com/hubspot-bigcommerce-integration) - [Case Studies](https://www.randemgroup.com/case-studies/) - [Insights](https://www.randemgroup.com/insights/) - [About Us](https://www.randemgroup.com/about-us/) - [Get in Touch](https://www.randemgroup.com/get-in-touch/) 1. [Home](https://www.randemgroup.com/) 2. [Insights](https://www.randemgroup.com/insights/) 3. How Automation can help your eCommerce Business [BACK TO ARTICLES](https://www.randemgroup.com/insights/) # How Automation can help your eCommerce Business RANDEM - Do Better 25 May 2016 Running an eCommerce store is no easy task, especially when it comes to your order and fulfilment process. If you haven't optimised your online store yet, you run the risk of doing too many manual tasks that could simply be automated, if you had the right systems in place. Automation can assist in simplifying your online business, so you can focus on what makes your store great. You need the right eCommerce platform, backed by the right strategies, to successfully implement automation into your business. Take, for example, **WA Fresh**. WA Fresh are a Perth based fresh food delivery service, that offer free, same day delivery on a wide selection of fruit, vegetable, and other produce. [![wa-fresh-cs-1.jpg](https://blog.randemgroup.com/hubfs/wa-fresh-cs-1.jpg "wa-fresh-cs-1.jpg")](http://www.randem.com.au/case-study/wa-fresh) The problem? They were spending too much time managing their order fulfilment process, which with the right systems in place could've been automated. In addition, their website was not optimised to provide an exceptional customer experience. So how did we help WA Fresh save over three hours per day on these manual tasks? - Analysed their full order fulfilment process, ensured it was fit for the client’s specific purposes, and identified the elements of the process that we could automate - Built an app that automated the daily reconfiguration while allowing the user to keep control over important aspects (such as managing delivery zones by postcodes, identifying which days customers could be delivered to, and managing order status and fulfilment progress) - Examined the different needs customers would have when they visit the store and created multiple and varied product discovery processes - Designed the site so that a customer could “move through” the product catalogue as they would the aisles of a real supermarket The results? With the right automated systems in place, WA Fresh can now concentrate on growing their business. By working closely with how WA Fresh operated, RANDEM helped WA Fresh migrate to a modernised automated process.  [![randem-ecommerce-bigcommerce-wa-fresh-case-study](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/671915/593d623c-970e-4974-aead-786b5d9a5af1.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/671915/593d623c-970e-4974-aead-786b5d9a5af1) ## YOU MIGHT ALSO LIKE - ![The powerful tool whose potential so many businesses are neglecting](https://blog.randemgroup.com/hubfs/Picture%203-1.png) #### The powerful tool whose potential so many businesses are neglecting 15 March 2019 It’s widely known that good customer service is fundamental for a successful business and imperative to building positive brand reputation, loyalty and trust with consumers. Focus has moved from... 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[Read More](https://blog.randemgroup.com/the-loosing-omni-channel-marketing-strategy-part-1) [![Randem](https://www.randemgroup.com/wp-content/themes/bbe/images/logo-randem-footer.svg)](https://www.randemgroup.com/) - ##### [Randem Commerce](https://www.randemgroup.com/randem-commerce/) - ##### [Case Studies](https://www.randemgroup.com/case-studies/) - [Mega Office](https://www.randemgroup.com/case-study-mega/) - [Kidstuff](https://www.kidstuff.com.au/) - [Keen Footwear](https://www.keenfootwear.com.au/) - [BlackWolf](https://www.blackwolf.com.au/) - [Escape 2](https://www.escape2.com.au/) - ##### [Insights](https://www.randemgroup.com/insights/) ##### [About Us](https://www.randemgroup.com/about-us/) - [Privacy Policy](https://www.randemgroup.com/privacy-policy/) ##### [Get in Touch](https://www.randemgroup.com/get-in-touch/) 4th Floor, 18 Saint Cross Street, London, ECIN 8UN, United Kingdom [+44 20 8123 5939](tel:+442081235939) [contact@randemgroup.com](mailto:contact@randemgroup.com) 77 Glebe Point Rd., Glebe NSW 2037, Australia [+61 2 9660 0090](tel:+61296600090) [contact@randemgroup.com](mailto:contact@randemgroup.com) Copyright © RANDEM 2019 [Chat with us](https://www.livechatinc.com/chat-with/10648842/), powered by [LiveChat](https://www.livechatinc.com/?welcome) [Chat with us](https://www.livechatinc.com/chat-with/10648842/), powered by [LiveChat](https://www.livechatinc.com/?welcome)