Are you missing out… Is Click and Collect the future of Retail?
Alan Moore 22 October 2019
68%* of online shoppers use Click and Collect. This is the perfect example that shows how your traditional Bricks and Mortar stores can co-exist with your online store to maximise each customers spend - 85%* of Click and Collect buyers also buy additional products once they arrive in-store to Collect their order.
What’s driving this trend to Click & Collect?
Free Shipping, or should we say, "Free Collection", is the biggest driver towards why customers are choosing to Click & Collect. 50% of shoppers surveyed say that they prefer Click & Collect to avoid shipping costs, as well it gives the customer the convenience to collect from their favourite store when they want to.
Sounds Simple!What’s Stopping you?
The biggest issue when enabling Click & Collect is the inability to match your customer experience across all customer touchpoints. If your Business is not ready for Click & Collect this will have a negative effect on your brand and your online sales.
Click & Collects biggest challenge with enabling your customer experience will be integrating stock levels and managing multiple locations of inventory. Normally, this is a complex IT driven project with the technology and solution being the primary driver. Once the technical solution has been implemented, usually at high cost, the store and customer experience has not been considered and the return on investment won't be enabled.
Through our partnerships with Omnichannel retailers, here at RANDEM we have taken the complexity out of this and created a solution that can be implemented across your retail operations within months, not years. We have simple applications that take the complexity out of the technology and have an end to end solution that enables you to build the business processes and operations. We will work with you to ensure that you see the return on investment within weeks, not months, from launching Click & Collect.